Archive for May, 2011

What are the types of learning styles?

The different learning styles impact the way that you and I learn, as well as retain information. What works best for me might not work at all to help you learn or retain information. There are three learning styles that people learn and in this blog post i’m going to explain to you these types and how you can best use these to market more effectively.

You might have noticed throughout your grade school, high school and college career that you would learn great from one teacher but couldn’t learn anything from another teacher. There is a pattern behind this just like there are patterns to everything that you do in your life. Certain styles of teaching simply wouldn’t cut it for you and you would feel as if your time was wasted because you didn’t learn anything. Don’t worry, the same thing happened to me throughout school and I had to do things outside of the classroom to guarantee that I was learning in the best way that I learned.

Below you will see the different types of learning styles and how different people learn. This will help you sell more of your product and have happier customers because you’ll be providing more value to these people.

In this post you’re going to learn about:

  • Visual Learners

  • Auditory Learners

  • Tactile/Kinesthetic Learners

Visual Learners

Visual learners learn through seeing things being done. One of the best examples of teaching people through visuals is teaching someone how to juggle. People who learn this way need to see the teacher’s body language as well as facial expression to fully understand the content that is being taught in the lesson. These types of learners are the people who sit in the front of the classroom to avoid visual obstructions (ex people’s heads).

These people often think in pictures and learn the best from visual displays including: diagrams, illustrations in text books, overhead transparencies, videos, flipcharts, and hand-outs. During a lecture, classroom discussion or webinar these people will prefer to take detailed notes while learning in order to truly absorb the information.

The best way for you to truly connect with these people is through video marketing. You can learn more about video marketing from the Video Boss himself, Andy Jenkins. He’s releasing 4 new content-loaded videos that are going to teach you how you can use video to make more money. Learn more about Video Boss by clicking here –> Video Boss Video #1: Even Bad Video Makes More Money Than No Video

Auditory Learners

Auditory learners are the next group of learners. These people are the individuals who learn through listening. These people learn the best through verbal lectures, discussions, talking through things and truly listening to what others have to say. Auditory learners take the time to interpret the underlying meanings of speech through listening to tone of voice, pitch, speed and various other nuances.

Auditory learners may not comprehend anything that they read until they actually have the opportunity to hear it. These learners will benefit from reading a text book out loud and using a tape recorder to record themselves and re-listen to the content.

Image: Ambro /

If you are trying to sell informational content, including an .mp3 or .wmv file with your course is going to benefit these learners. The reason for this is because they will be able to listen to it at their convenience, whether that’s in the car on their way to work or if they are sitting in their house listening to it during their lunch break.

If you currently aren’t including audio in your products and are focusing only on using video, it might be worth it to pay someone to extract the audio from the video so that you can also give your audience your message through this medium.


Tactile/ Kinesthetic Learners

The individuals who learn through the tactile or kinesthetic learning are those who learn through moving, doing and touching. These people learn the best through a hands-on approach to learning. They need to be actively exploring the physical world around them and participating in it.

These people may find it hard to sit still for long periods of time and may become so distracted by their need for activity and exploration that they will not even pay attention to the information that’s in front of them.

Image: photostock /

If you are teaching a course and want to actually engage the tactile/kinesthetic person you will need to find a way to get your students actively involved in the project or learning. This may be difficult if you only have a digital download product because this type of individual will not have a physical product to hold in their hand and use. If you can find a way to include a physical product in your sales funnel and provide action steps that your students can take, this will improve the message and help your student to learn more effectively.

How You Can Use This Information

Take the time to actually think about products that you can include in your marketing funnel that would benefit people who learn in these different ways. Take the time to put yourself in your prospects shoes and project yourself into their ideal learning style. Are you providing your value through only one of these mediums or are you providing it through all three of these? The way to connect with more buyers and to sell more products is to address each one of these so that all of your customers end up ecstatic about the information that you are giving them.

If you only have a video product right now, you are in luck. You can take all of the information that is inside the video product and have the audio removed from the video, have someone transcribe the information that’s in the video into a written form and you can use this information to triple the amount of content that is inside of your product. When people see that you are including all of these learning forms, you will notice that the value appears to grow exponentially because you are providing so much more information.

If you have a written product, you can do the same thing by buying a video camera and video taping powerpoint presentations as well as adding audio to your course. Your customers will thank you when they see how much more value you are providing them.

What can you do today that will add value to your existing products? Leave comments below committing to improve your existing product(s) and then take action!

Chris Hughes

Chris is an Internet Entrepreneur, Juggler, Traveler and loves learning. Chris is out to enjoy life while building profitable businesses that allow people to have more fun in their lives.

Connect with Chris on Google+.

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Marketing for Results

Are you spending money on mailings, e-mail marketing campaigns, buying Google Ads, putting door hangers on residential buildings or doing all of the above?

No matter what tactics, channels or deliverables that you choose, your methodology will need to be the same.

Don’t just market for the sake of marketing; market for results!

Your marketing messages need to draw attention to, provide context, and encourage consumers to interact with your brand immediately. You need to have specific reasons and goals for each and every one of your marketing messages. The reason isn’t because you feel that as a business owner that you “have to market”, but to make every second and dollar you spend on marketing count for something.

Too often we forget to include a call to action in our marketing messages. It’s a waste of your time and money to create a marketing campaign that is only used for brand awareness. Those companies that spend mullions on brand awareness are the industry leaders who have that kind of money to spend on branding. In my opinion it really is not the brain smart way to spend money if there’s no way to track results from these campaigns.

As a small business owner, you probably are already pinching pennies and simply throwing money at marketing is not what you want to do. Is this the truth?

Without including appropriate call-to-actions in your marketing messages, your hard work of gaining your prospect’s attention is wasted. If you get the attention of your prospects and don’t generate a single lead or sale because of this attention, you have failed. You had a potential customer – and he slipped through your fingers.

To be effective, everything you do, say, and produce must encourage leads to contact your company, submit their info, make an immediate purchase, or refer others to your service, product, or offer. Anything and everything else is a waste of time and money.

When you devise your call-to-action messaging and modes of communication, do all of the thinking for your prospect. You want to envision the entire exchange that your prospect will have with your marketing messages – from the means by which the marketing catches their attention, to how they consume the message, to the tools needed to enable a connection between your prospect and your brand. You want to keep your prospect’s mood and the activity in which they are likely engaged, before during, and after their encounter consistent with your message.

Take the time to think about and determine how you can make your service relevant to your prospects life in that moment. Think of ways to sweeten the deal for your prospect. Perhaps it’s simply handing out free cups of hot cocoa on a cold day to people walking down the street to get some foot traffic to your “Chocolate Shoppe”. Maybe offer a free, relevant white paper or a how-to guide on your Web site in exchange for a lead’s contact information which will generate sign-ups.

You want to give your leads a reason to contact you. Find a sweet spot between creativity, marketing messages, and the special offers that will trigger a response in your prospects.

What can you do to make your marketing more effective? Leave comments below on steps that you are going to take to make your customers experience a better one!

Chris Hughes

Chris is an Internet Entrepreneur, Juggler, Traveler and loves learning. Chris is out to enjoy life while building profitable businesses that allow people to have more fun in their lives.

Connect with Chris on Google+.

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A Tool To Help You Dominate Networking Events

Networking events have been around forever and are an essential part of growing your brand and building your business. I’m going to give you some tips to help you meet more people and get more business at these events, without having to be super outgoing and approach everyone in the room.

Everyone in every type of industry should be attending networking events in their niche. These events are a time for you to meet new people in the industry, learn new techniques that are helping people make more sales as well as a way to meet some great people who could help you make more money or save more money. The problem with this is that it can often be difficult for people to act outgoing and really network at these events.

I see it all the time at events that I go to. So and so walks into the event and recognizes someone that they see and goes and sits next to them. Later on in the day, they are having lunch with this same person and haven’t met any new people at the event. If this sounds like you, don’t fret. It’s how the majority of people who go to networking events interact at these events. The reason for this is because we become nervous about doing something out of the ordinary and meeting people. It’s the same type of feeling you get when you see someone of the opposite sex that you would like to talk to. Sure it’s a little different at networking events, but you get the idea.

The reason for this is actually quite simple. It’s out of our comfort zone to do things differently. It’s different and when something is different for us, we tend to not want to do it because we’re scared of how it will change our lives. We think that when we get home from this event we will be able to go back to our comfortable life and not have to worry about following up with someone or trying to remember someones name that you met at the event.

What if I don’t want to break out of my comfort zone?

This is where it actually gets fun and something that I love doing with people. I personally am outgoing and love meeting new people at networking events as well as random places, but that’s something that I’ve always done. If you aren’t like this and tend to be more introverted when it comes to meeting people, there are certain things that you can do to have people approach you.

I love taking things and flipping them on their heads and that’s what I’m going to do here as well.

So the problem lies in the fact that you don’t want to cold approach people to learn about them and ultimately find out what’s in it for me…

How about we switch that and flip it on it’s head. Instead of worrying about how to approach people, let’s find a way to have people want to approach us. I told you it wasn’t going to be hard!

Alright so how do I get people to approach me?

This is actually something that they talk about in the pick-up artist community, but it works extremely well in business too. It’s something that is called “Peacocking” in the pick-up community, yet it is simply finding a way to get people to approach you. In pick-up, you would simply wear interesting clothes or wear your hair in a way that causes someone of the opposite sex to approach you to speak about what you are wearing. Now I’m not telling you that you need to wear a neon pink t-shirt with a leather jacket and aviators to a networking event so don’t get the wrong idea here.

There are certain ways that you can do this “peacocking” at networking events that will simply get people interested in speaking to you. It was at the Extreme Business Makeovers event that I met someone who had everyone approaching him and asking him a question about something he was wearing. Howard Partridge was wearing a Video Name Tag.

So what exactly is a Video Name Tag?

In the picture to the right here, you’ll see what it is. It’s basically a name tag that can have an image on it or be playing a video!

Alright, so it’s nothing super spectacular and it’s not going to make you super uncomfortable wearing (neon pink and leather).

However it gets exactly the type of response that you want! It gets people coming over to ask you what is on your chest! The cool thing that I noticed at the event was that people didn’t ask about it initially. The first thing they seemed to ask about was just a normal introductory message and then they got into asking what the thing on his chest was.

If you are heading to a Chamber of Commerce event and show up with one of these that shows a short video about your business or causes people to remember YOU, eventually they’ll be curious to know what you actually do.

When people come over to meet you, the first thing you should do is get their name and find out what they do. The reason for this is because these networking events should be used as a way of building up your network, and you need to do worthwhile things for people in your network. By finding out about the other person first, you might be able to help them grow their business and this may end up helping you grow your business down the road. Building relationships is worth it’s weight in gold and I recommend everyone take the time to build up these relationships at networking events.

Where Can I Get A Video Name Tag?

Check out Video Name Tags Here

These are a great way to stand out at your next networking event and are in-expensive when you look at how much money the contacts that you meet at these events could bring you. It’s less than $200! What a deal for that.

I personally do not use a video name tag because I always carry balls around networking events. Yeah, I’m that kid with the juggling balls. That’s my way of “peacocking” and it works great for me. I just loved when I saw this video name tag and thought it would be a great way for some people who don’t know how to juggle to meet people and dominate networking events.





What helps you dominate networking events?

I’m curious. Leave comments below on what you do to stand out at networking events and how it’s working for you. I’d love to add more tools for people to use that will help them grow their business by attending these networking events!

Chris Hughes

Chris is an Internet Entrepreneur, Juggler, Traveler and loves learning. Chris is out to enjoy life while building profitable businesses that allow people to have more fun in their lives.

Connect with Chris on Google+.

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Does Intrinsic or Extrinsic Motivation Motivate Your Team?

Motivation is something that I am always learning about and something that I am extremely curious about. The main reason for this is that I love finding things that personally motivate me because it helps me get more done when I’m actually excited about accomplishing a goal. Motivation impacts everything in my life, from when I wake up to what tasks I do daily to grow my business.

If you are here reading this right now you are probably just like me. Some days you wake up ready to kill it and do a ton of stuff. Other days you flat out don’t have any motivation to do anything but melt into a marathon Party Bingo session.. We both experience days like this and it’s part of our DNA.

I came across a video that I’d like to share with those of you who are “in the know” when it comes to motivation. Yes, this means you if you are reading this right now that I consider you one of the *insiders* and you realize that there are some secrets to why you are motivated some days and aren’t other days.

Anyways, here’s the video I watched that started this all off:

What’s the difference between Intrinsic Motivation and Extrinsic Motivation?

Intrinsic Motivation definition: The incentive to undertake an activity based on the expected enjoyment of the activity itself, rather than external benefits that might result.

Extrinsic Motivation definitionMotivation is the activation or energization of goal-oriented behavior. Motivation is said to be intrinsic or extrinsic. The term is generally used for humans but, theoretically, it can also be used to describe the causes for animal behavior as well.

What Did They Learn?

What was learned by these economists was that once you get above a rudimentary cognitive skill, money no longer motivates us or our team. For simple & straight forward tasks of “do this and get that”  then money works great for a motivator for your team. This would be excellent for someone who is working a traditional job and can be given a task to accomplish. If someone is creating 10 widgets a day and you tell them you can pay them 10% more a year to create 15 widgets a day, this could be an excellent motivator for them.

Image: Salvatore Vuono /

However when a task gets more complicated, requiring conceptual & creative thinking, this money motivation no longer applies.

The problem with this lies in the fact that  is money no longer motivates these people so you feel that you’ve run out of ways to motivate these people. You know from experience that if you don’t pay someone enough money, they will not be willing to do a project. So what is there to do with these people?

What you should be striving to do is pay people enough to take the issue of money off the table. Pay these people enough so that the money is no issue and they can focus on what’s truly important, the work. By paying them enough where all their bills are paid and they have the money to take their kids on vacation, they will be happy enough and forget about the money. This means they will spend more time focusing on the projects you give them and finding the best way to solve problems. This is when the true creativity takes place and rules are broken so that you can build better systems and grow your business even more.

There are three factors that lead to better performance (what you want) and more personal satisfaction (what your team wants):




In the video they explain what each of these is, so I recommend paying attention to that part of the video. (Starts at 5:16)

It’s extremely important for you and I to start recognizing these things in our companies. We need to pay attention to what’s truly motivating our team members and if we are doing anything to give our teams a purpose for growing the business and doing the work. Without a purpose people really feel that there is no point in doing something. Make your mission statement something that will get people excited about doing the work and try to provide your team with the freedom to do the work in their own way. You’ll be surprised by the different approaches and will most likely come up with fresh, new ideas that will grow your business faster than you previously thought possible.

My Challenge for You…

My challenge to you is to test this out with your team this month. If you have an important project that needs to be finished, let your team find the answer in their own way. What this will do is show them that you trust their judgment and will build better morale in the office. You don’t need to do it with every single project, but it’s worth it to take the time to test it out. Ask yourself what the worst thing that can happen is and then just test it out. If it doesn’t work, the worst thing that happens is you learned where your teams barriers are. My guess is that you’ll be surprised with what can be accomplished when you let people do what they’re meant to do.

In conclusion, test it out on a project and leave comments below on what you learned and if you had positive or negative results. I want this to open your mind to new ideas and hopefully give you some more success while bringing more fun to your office!


Chris Hughes

Chris is an Internet Entrepreneur, Juggler, Traveler and loves learning. Chris is out to enjoy life while building profitable businesses that allow people to have more fun in their lives.

Connect with Chris on Google+.

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The KLT Formula To Building a Business

The KLT factor is something that you are probably aware of, but may have never seen it written out this way.

It’s based on getting referrals and making referrals work for your business.

So what does KLT mean?

  • K – Know

  • L- Like

  • T- Trust
The first thing that must happen when doing any business transaction is to have someone actually know who you are. If your prospects don’t know who you are, they flat out can’t buy from you. You know this because anytime you’ve ever bought something, you’ve known about the product or service prior to buying. If you didn’t know about it, you couldn’t buy it.
The next thing is that your prospect must like you or like your product. In social media, the truth is that people will only buy from people they know like and trust. Someone simply won’t buy something if they don’t like you or your product.
Lastly, your prospect must trust you or trust that your product is going to give them an answer to their problem. If someone can’t trust that your product or service will provide value to them, they simply won’t pull out their wallets and spend their hard earned money.
This is just a simple preview of the KLT Factor and if you want, you can learn more directly from the person who taught it to me at But, What If All Things Are Not Equal?

Chris Hughes

Chris is an Internet Entrepreneur, Juggler, Traveler and loves learning. Chris is out to enjoy life while building profitable businesses that allow people to have more fun in their lives.

Connect with Chris on Google+.

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