Archive for August, 2011

Companies Are Hacking Your Brain

Did you know that companies like Intel, PayPal, PepsiCo, Google, HP, CITI, and Microsoft are spending millions of dollars to plumb your mind? Here’s a sneak preview of how it’s being done and the reason why they are investing millions…

I came across this in an article entitled They Have Hacked Your Brain in Fast Company magazine.

At Brain Smart Success we are fascinated with anything that deals with the brain and how it impacts learning and in this case marketing. There is now a product called Mynd, the world’s first portable, wireless electroencephalogram (EEG) scanner. This device has dozens of sensors that rest on a subject’s head just as a crown would fit. It covers the entire area of the brain so that it can comprehensively capture synaptic waves. This model doesn’t need the gel that was previously needed though.

Image: the Mynd by NeuroFocus


Advertisers have been using connections between brain functions and how it influences consumer behavior for decades. You’re probably aware of the battle between Coke or Pepsi and may have a personal preference for one or the other. This has been done through the companies branding and proper marketing over the past few decades.

80% of New Products FAIL

How crazy is that? Even with all the focus groups that there are and how much money big brands throw into new products, the majority of these products fail miserably.

It is the hope of A.K. Pradeep, the CEO of NeuroFocus that they can help minimize the amount of product failures by using the technology of their Mynd product.

You might think that this is a dirty little marketing plow where a company is just trying to trick you into buying something that you don’t really want or need. NeuroFocus is set out to change this and is working with corporations who have the same goal.

These corporations all share a common goal: to mine your brain so they can blow your mind with products you deeply desire.

How cool is that? Instead of using this information to trick you into buying things you don’t need, they are using the information that they get from your brain (all of the subconscious thoughts you have) and are able to create something that will address these deep desires you have, but aren’t aware of until you have it.

I wanted to simply make you aware of this because I have a feeling that in a few years more brands will be able to afford this type of research in order to create better products for their customers and to capitalize on this type of market research.

You can learn more about NeuroFocus here.

Chris Hughes

Chris is an Internet Entrepreneur, Juggler, Traveler and loves learning. Chris is out to enjoy life while building profitable businesses that allow people to have more fun in their lives.

Connect with Chris on Google+.

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A Box You Will Want To Uncheck on LinkedIn

In this video I share a little trick that is going to prevent LinkedIn from using your name and picture in advertisements of their third-party services.

To prevent LinkedIn from using your information, take the time to watch this and follow along with the video tutorial.

 

 

 

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Here’s what the box says and is automatically approved:

“LinkedIn may sometimes pair an advertiser’s message with social content from LinkedIn’s network in order to make the ad more relevant. When LinkedIn members recommend people and services, follow companies, or take other actions, their name/photo may show up in related ads shown to you. Conversely, when you take these actions on LinkedIn, your name/photo may show up in related ads shown to LinkedIn members. By providing social context, we make it easy for our members to learn about products and services that the LinkedIn network is interacting with.”

Chris Hughes

Chris is an Internet Entrepreneur, Juggler, Traveler and loves learning. Chris is out to enjoy life while building profitable businesses that allow people to have more fun in their lives.

Connect with Chris on Google+.

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How to Prevent Yourself from Getting Hacked on Facebook

In this video I show you how to set up your Facebook account so that you are on a secure network. This will prevent your account from being hacked.

 

Chris Hughes

Chris is an Internet Entrepreneur, Juggler, Traveler and loves learning. Chris is out to enjoy life while building profitable businesses that allow people to have more fun in their lives.

Connect with Chris on Google+.

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Protected: Top FAQ’s and SAQ’s

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Chris Hughes

Chris is an Internet Entrepreneur, Juggler, Traveler and loves learning. Chris is out to enjoy life while building profitable businesses that allow people to have more fun in their lives.

Connect with Chris on Google+.

More Posts - Website - Twitter - Facebook

What Does Success Mean To You?

I was up brainstorming the other night and found myself curious about what success really is. I had a mind map drawn out about taking Brain Smart Success in the right direction.

(Click Image to See Enlarged Version)

We really want you and your business to succeed. The problem I came across was that when I asked myself and others what success meant, the answers differed. There really isn’t a generic answer to success. Here is what success means to others like you..

What Does Success Mean To You?

“To be without financial strain and with happiness/love. I’m halfway there!” – Deb Webb

“Success to me is waking up every single morning and doing what I love. 🙂 ” – Susie Cook

“lack of poverty :)” – Lacey Crystal 

“Success is when a business cashflows more WITHOUT your attention then with your attention. Richard Branson said this, so it must be right. You should be able to die, and have it not affect your creations’ ability to function.” – Cory Shanes

“To me, success equals having your businesses prioritized and in working order enough to have personal time back.” – Eileen Marable

“The progressive realization of a worthy ideal.” – Eden Doidge

“Spending the day with an ice cold beer in my hand as I sit on an uncrowded beach looking at the warm blue-green waters of a tropical ocean from an island as I sit beside a beautiful woman who enjoys me as much as I enjoy her, without a worry about how to pay for a series of days similar to that one for the rest of my life.”  – Jeremy Barlow

“It’s whatever you VALUE as important to YOU!
It can be in business, your personal relationships, or what you hold dear as truths in your universe.
I believe it simply cannot be measured in one dynamic. As individuals we get to award weight to whatever we deem a “success” and conversely, a failure. It’s an individualized measurement, and thus it can be measured on multiple fronts depending on what mindset we decide to weight the question at hand.” – Mike Baltus

“Learn from the Mistakes of Others!” – Tom Raines

“Success is achieving your purpose.” – John Nash

“Success to me is knowing that you did a good job and having the results, whether financially or not materialistic, to show for it.” – Mike Stenger

 

Do any of those answers resonate with you?

Have you ever asked yourself what success really means to you? Is it something that you know for sure or is it something that is constantly changing?

I’m curious to know what success means to you. At Brain Smart Success, we want to know the best way that we can help you grow your business. If we don’t know what your version of success is, there is no way that we can help you achieve this success.

What does success mean to you?

Leave comments below..

 

Chris Hughes

Chris is an Internet Entrepreneur, Juggler, Traveler and loves learning. Chris is out to enjoy life while building profitable businesses that allow people to have more fun in their lives.

Connect with Chris on Google+.

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