Archive for February, 2012

What is The Reptilian Brain?

In the deep of the human brain there exists a very ancient layer called the Reptilian Brain (Reptilian complex), which controls the most instinctive behavior of the human being. This Video explains his nature, his origin and the devastating repercussions in the society due to his constant over-activation.

The reptilian complex, also known as the R-complex or “reptilian brain” was the name MacLean gave to the basal ganglia, structures derived from the floor of the forebrain during development. The term derives from the fact that comparative neuroanatomists once believed that the forebrains of reptiles and birds were dominated by these structures. MacLean contended that the reptilian complex was responsible for species typical instinctual behaviors involved in aggression, dominance, territoriality, and ritual displays. Source: Wikipedia Triune Brain


Neuromarketing: How to Appeal to the Reptilian Brain

If you’d like to learn more about the reptilian brain and marketing to it check out these resources:

Human Language and Our Reptilian Brain: The Subcortical Bases of Speech, Syntax, and Thought

– Neuromarketing presentation part 1: understanding the old brain and the 6 stimuli

Brain Sell: Harnessing the Selling Power of Your Whole Brain



Do you have any experience with selling to the reptilian brain or learning with your reptilian brain?

Chris Hughes

Chris is an Internet Entrepreneur, Juggler, Traveler and loves learning. Chris is out to enjoy life while building profitable businesses that allow people to have more fun in their lives.

Connect with Chris on Google+.

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Why You Should Smile Right Now

I just read the article The Untapped Power of Smiling on and it re-inforced something that I’ve been finding to be true. Smiling is awesome.

I consider myself someone who is good at getting people to cheer up and have more fun. One of the biggest secrets to my success with getting people to do this has been my ability to get people to smile. Whether I am juggling or playing jokes on people, I have found some excellent ways to get people to smile.

“And unlike lots of chocolate, lots of smiling can actually make you healthier. Smiling has documented therapeutic effects, and has been associated with: reduced stress hormone levels (like cortisol, adrenaline, and dopamine), increased health and mood enhancing hormone levels (like endorphins), and lowered blood pressure”  Source: The Untapped Power of Smiling


Image: Ambro /

Smiling is simply awesome. You should smile right now.



You look better when you smile and naturally are more attractive to the opposite sex when you smile.

(I knew sex would get your attention)

The next time you are having a bad day, keep this in mind. Head over to youtube and watch a funny video or go hang out with some kids who are having fun. It’ll rub off on you and you’ll naturally start to feel better.

Watch this video from the band, Truth On Earth and smile. It’s called “Happy” and will put you in a great mood.

Do you have any experience with smiling changing the way someone speaks to you or reacts to you?

Leave your thoughts below!

Chris Hughes

Chris is an Internet Entrepreneur, Juggler, Traveler and loves learning. Chris is out to enjoy life while building profitable businesses that allow people to have more fun in their lives.

Connect with Chris on Google+.

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Why People Will Remember Nicki Minaj’s Grammy 2012 Performance

All day today I’ve been hearing people talk about Nicki Minaj and what she did on the Grammy’s. I personally didn’t watch the Grammy’s, but I understand the impact that it has on people.

Huffington Post wrote an article titled, Nicki Minaj’s ‘Exorcism’: Catholic League Blasts Artist’s Grammys Performance (VIDEO) that I read after my hair stylist had asked me about it and I had no idea what she was talking about.

She was the fourth or fifth person today to talk about it to me (along with hundreds of people on twitter) and that got me interested.

I thought about why people remember information and why they share it. This led me to watching the video and learning exactly why people were interested in and talking about this. Check out the video below:

While you may or may not like Nicki Minaj, you have to admit that she gets reactions from people.

As someone who is fascinated with ways to help people improve their memories and finding ways to do things better, I wanted to share with you a little bit of information about why Nicki is getting so much buzz lately.

Our brains are wired so that we remember things that we are emotionally invested in. The more emotions that we get involved with a specific activity or event, the more likely we will remember it. When Nicki performs, she gets people emotionally involved in her songs and performances. She does this by wearing costumes that are a little out there as well as doing some performances that cause some people to become upset.

In this instance, she came out with a man dressed as the pope and then performed with people dressed religiously. This caused quite a stir with Catholics, but ended up getting a reaction which is what she ultimately wanted.

When people get emotionally involved in something, they will remember it. When you are creating your next marketing campaign, be sure to create campaigns that will get people emotionally involved in the process.

Image Credit: Hollywood Gossip Nicki Minaj Grammy Performance: Confessions and Controversy


What experiences do you have with creating marketing campaigns that cause your prospects to have an emotional connection with your product or service?

Chris Hughes

Chris is an Internet Entrepreneur, Juggler, Traveler and loves learning. Chris is out to enjoy life while building profitable businesses that allow people to have more fun in their lives.

Connect with Chris on Google+.

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Field Tested: Recruiting, Managing and Retaining Veterans Book Review

I received the book, Field Tested: Recruiting, Managing and Retaining Veterans in the mail and was asked to review it for all of my readers.

This book focuses on working with and hiring veterans. When I was first approached about reading the book I was turned off a little bit because I do not currently have an office where I employ individuals. The majority of work I do is for business owners and is mostly brain work on my part.

However, I do understand that business owners are constantly on the look-out for great employees and I felt like this book could be a good read and I could potentially educate some people about what I learned.

Well, I was extremely surprised with the content that’s within this book.

Part 1 was set up to give a broad perspective on the topic of veterans entering the civilian workplace. Part 2 was how to look at the military transition experience and part 3 was how you can impact success and retention throughout the employee lifecycle.


Real Life Scenarios

Emily does a great job with providing you with real-world examples and situations that may happen when your company starts to work with veterans.

A great point here is that the difference in culture between the military and any civilian organization makes it difficult for someone who was a career service member to succeed where a normal civilian would be thriving:

“I knew I could do a lot more than I was doing, but didn’t know how to plug in to contribute more. I got lumped in with other military folks, but we are all individuals.”

There are many real life examples throughout the book and this helped me understand the mindset of a veteran. Prior to reading this, I hadn’t considered putting myself in the shoes of a veteran because I haven’t personally experienced what they have gone through. However, after reading the book I feel that I have a better understanding of what they have gone through and what they are going through.

I’m not saying that this book makes me 100% understand exactly what a veteran has gone through, but I do believe that it is a great starting point if you are interested in hiring veterans.

Questions to ask yourself

There are various little quizzes throughout this book that get you thinking about how your company currently prepares to work with veterans and gets your mind racing about ways that you can improve your existing structure.

In Chapter 9 of the book there is a great assessment to take. It’s called the Organizational Readiness Assessment and will help better prepare you to hire military veterans. Your answers to these questions can be the basis of a business case in support of veteran programs and will help you better prepare to work with veterans.


This book also provides some great resources on places where you can find veterans and places to put up jobs that will attract veterans. This could be a huge asset to anyone who hasn’t worked with veterans yet, but is interested in hiring vets to start working at their company.

There are books like Military-to-Civilian Resumes and Letters by Carl Savino and Ronald Krannich that Emily refers to and these books will be a valuable resource in answering questions you have about how to understand resumes.

There are other books like A Civilian’s Guide to the US Military by Barbara Schading that will also help in understanding the military rank structure if you do not currently have any existing employees who can help you understand the military ranks.

Emily also shares tips on hiring as well as on-boarding Veterans. She provides excellent steps that you can take to start hiring veterans and steps to properly keep veterans in your business. \

This is in no way the end-all be all book on working with veterans, but Emily does a great job in sharing resources that will be of value to you if you are going to start working with veterans. As a business owner, you understand that there is no 1 book or resource that is the end-all, be-all solution. It is definitely a great guide to getting started and worth a read if you are going to be hiring veterans to work within your organization.

Click Here to Buy Field Tested

Chris Hughes

Chris is an Internet Entrepreneur, Juggler, Traveler and loves learning. Chris is out to enjoy life while building profitable businesses that allow people to have more fun in their lives.

Connect with Chris on Google+.

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A Recipe for Becoming a Successful Chef

Culinary school is the first step in landing a great job as an executive chef in a five star restaurant. It is important that you begin to do your best from the time you start until you finish. Your instructors will notice your work ethic and it will affect the types of recommendations that you receive when you are looking for a job.

Work Hard

The most important thing you can do while in culinary school is to work hard. Practice the skills you learn each day at home until you have mastered them. This work ethic should be apparent in the classroom as well. Do not stand back and let your classmates do all the prep work or the clean up. Be an active participant in the class and you will be noticed. A beginning chef will do a lot of prep work, and culinary school is a great place to master those skills.

Image: photostock /

Pay Attention to Detail

The key to becoming a great chef is to pay attention to detail. This should start when you are in culinary school. Pay careful attention to the instructions your receive each day, and to the items you cook. Additionally you should begin to pay attention to the food you eat while you are out, and to the recipes that your classmates complete. You should be able to begin distinguishing flavors. A good chef can often recreate a recipe from tasting the final product. You should begin to pay close attention to all of the food you create. Presentation is nearly as important as taste.


Try New Things

In culinary school you will be exposed to new methods of cooking, new food and recipes, and a new way to approach your cooking skills. It is important to try each method with an open mind. The skills you are learning will make you a better cook. A good chef is open to trying new recipes and flavors so he can improve his own skills when it comes to creating new recipe ideas and menus. If you want to succeed at school, it is essential for you to be open to the skills you are learning.


Stay Late to Ask Questions

There may be times when you should not interrupt your instructor with questions. Be sure to jot down any that come to mind during a lesson or a practicum, and stay after class to ask your teacher. This is a great way to get on your instructor’s radar in a positive manner. It only takes a few minutes, and it shows respect to your teacher, both by not interrupting him mid-lecture, and by taking the time to reach out to your instructor. At the same time make sure your questions are legitimate so you are not wasting the instructor’s time.



You need to have respect for your instructors, fellow students, and any guest lecturers your school has. You will need to have that same respect once you begin your first job, and your teachers will notice it and mention it in their recommendations. You should be careful about the things you say about teachers and other students, as well as being polite to them in class.

Bridget Sandorford

Bridget Sandorford is a grant researcher and writer for Along with her passion for whipping up recipes that incorporate “superfoods”, she recently finished research on culinary schools in dc and cooking school montreal.

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