In the deep of the human brain there exists a very ancient layer called the Reptilian Brain (Reptilian complex), which controls the most instinctive behavior of the human being. This Video explains his nature, his origin and the devastating repercussions in the society due to his constant over-activation.
The reptilian complex, also known as the R-complex or “reptilian brain” was the name MacLean gave to the basal ganglia, structures derived from the floor of the forebrain during development. The term derives from the fact that comparative neuroanatomists once believed that the forebrains of reptiles and birds were dominated by these structures. MacLean contended that the reptilian complex was responsible for species typical instinctual behaviors involved in aggression, dominance, territoriality, and ritual displays. Source: Wikipedia Triune Brain
Neuromarketing: How to Appeal to the Reptilian Brain
If you’d like to learn more about the reptilian brain and marketing to it check out these resources:
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