Marketing

Tips for the New G+ user

I just came across a great post on G+ from someone by the name of Dain Binder and felt like it would be a great share for everyone who is new to G+ and learning how to use it.

It’s in different parts, but full of great information.

Google+ Terms and Translations

G+ Cheat Sheets and Tricks

Fully Edit your Google+ Photos

Google+ Chrome Extensions

Invite People to G+

Google+ is Not Facebook

 

If you have any questions on Google+ please feel free to leave comments below. I will do my best to create resources to help you use it to grow your business.

Chris Hughes

Chris is an Internet Entrepreneur, Juggler, Traveler and loves learning. Chris is out to enjoy life while building profitable businesses that allow people to have more fun in their lives.

Connect with Chris on Google+.

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How To Set Up Your Google+ Shortlink

In this video I show you how you can set up a shortened link for your Google + account.

An example of this is connecting with my personal account on Google plus at http://gplus.to/WhosChrisHughes

Chris Hughes

Chris is an Internet Entrepreneur, Juggler, Traveler and loves learning. Chris is out to enjoy life while building profitable businesses that allow people to have more fun in their lives.

Connect with Chris on Google+.

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How to Create More Content in Less Time

In this video I teach a simple technique that you can use today to create more content for your website while doing less work.

 

 

Hello everyone and welcome, my name is Chris Hughes from Brain Smart Success and in this video I’m going to show you how you can save a lot of time and create a lot more content while saving this time. I’m not sure if you’re interested in doing that. You know, working less, making more money and having better results. If you are, this video is going to help you and if not, you can turn it right off.

VIDEO CREATION

One of the greatest tools you can leverage is video marketing.Video marketing is huge and there is an unlimited amount of reasons for this. It’s one of the simplest tools to leverage. Not a lot of people are on it, and in this video, what I’m actually putting out right now is:

-the video itself
-audio from the video
-written blog content

In fact, you can extract the audio from this and create a podcast to create another form of content for you as well as turn these into blog posts.

AUDIO CREATION

To start off with we’re going to talk about using the audio. You can extract the audio directly from this video and that creates content for you. That creates whats called a “podcast” and you can upload this to iTunes, you can put it on your website to share with your fans, your followers and your friends. This allows people to learn on the go. They can hook their iPod up to their car now so they can listen to it on the go. This makes it easier for your prospects or customers to learn while they’re in their car or stuck in traffic.

WRITTEN BLOG CONTENT

You’re stuck there on the keyboard trying to think of what you can write and trying to write it so that it makes sense to your audience. All you need to do is transcribe the audio out of the video and turn it into a written blog post. This creates content for you and if you’d like you can even pay someone else to write out the content from the video and have it done for you.

What you’re going to do is create a video, take the audio out of it, pay someone a couple of dollars to transcribe it and have them write out the words from the video. You then upload that on your blog, underneath the video.

You’ll be getting traffic to your website from the video, the audio as well as people who are interested in reading about the subject.

This is a little ninja trick that is going to help you out a ton.

Have you tried this yet? If you have, leave comments below on successes that you’ve experienced using this technique.

Chris Hughes

Chris is an Internet Entrepreneur, Juggler, Traveler and loves learning. Chris is out to enjoy life while building profitable businesses that allow people to have more fun in their lives.

Connect with Chris on Google+.

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Why Your Business Should Set Up Four-Square Specials

If you own a brick and mortar store, you may or may not have heard of FourSquare. In this post, I’m going to show you what FourSquare is, why you should be using it to bring more foot traffic into your store and the benefits of this new FourSquare 3.0 tool.

What Is FourSquare?

Wikipedia’s definition of FourSquare states that…. foursquare is a location-based social networking website based on software for mobile devices. This service is available to users with GPS-enabled mobile devices such as smartphones. Users “check-in” at venues using a mobile websitetext messaging or a device-specific application by running the application and selecting from a list of venues that the application locates nearby.[3] Each check-in awards the user points and sometimes “badges”.

 

 

Why Should You Care About FourSquare?

Honestly, you don’t need to care about FourSquare if you are 100% content with how much business you are getting right now. If you would like more people coming into your business and buying your stuff then you should listen up. The type of person who is a user of FourSquare is someone who is tech savvy and usually very active on different social media networks. This individual is someone who would likely become a fan of your business on Facebook or follow you on Twitter if your business provided a good experience to them. This will cause your Facebook Fan Page to grow and you’ll see your followers increase on Twitter if you are providing a good experience. If you aren’t providing a good experience and actually leave a negative image left in your customers mind, they are even more likely to share their negative experience with their social network. If you are available on these social networks, you may be able to address the problem and help create a happy customer by fixing their problem. Not everyone will accept you trying to help them, but surprisingly there will be a few that will listen and be happy that you addressed their needs.

What The Heck Is a FourSquare Special?

In it’s simplest form, a FourSquare special is a way of hooking up your best customers with a little deal. These specials work great to get people to choose your specific business over another. In fact, at the Chili’s by my house they have free nachos and salsa for every check-in. It’s right next to a few other restaurants like Chili’s and my friends and I often chose Chili’s because we get those nachos. The cost to the business is minimal and it’s provided a simple way of differentiating Chili’s from the other businesses in the area. The cool thing about this is that your business can do something like this. You can give away something or give someone a small discount when they check-in. It doesn’t have to cost you an arm and a leg either. The nacho chips probably cost a few cents to Chili’s but more than cover it when my friends and I go in and have a few drinks and some chips.

How Can I Set Up A FourSquare Special?

It’s very simple to set up and you can learn how to do it here or you can pay the team at Brain Smart Success to do it for you. If you’d like to learn how to do it, check out the article How To Set Up A Foursquare Special If you’d like us to do it for you, we can do it for $150 and will have it done within 1 week. We will work with you on the phone and through Skype to get all the information we need from you. To do that,

Chris Hughes

Chris is an Internet Entrepreneur, Juggler, Traveler and loves learning. Chris is out to enjoy life while building profitable businesses that allow people to have more fun in their lives.

Connect with Chris on Google+.

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5 Tips for Growing Your Business Using Print Media

Are you looking to grow your business using traditional print media? Then you’ve come to the right place. Here, you will be given five tips for growing your business. You’ll learn the importance of planning out your campaign. You will also be given a list of options so you know what is available to you. You’ll learn about the importance of an attention grabbing hook and call-to-action. Finally, you will be given some advice on budgeting and tracking your results. So read on to get the top five tips for getting the most out of print media.

1. Plan Your Campaign

First of all, it is important to plan out your campaign before doing anything. Why? It reduces the trial and error involved. Traditional print media can get very expensive if you do not know what you are doing. That’s why you want to make a plan and stick to it. Also, it allows you to reduce your expenses by buying in bulk. So be sure you are not just shooting at random targets. Start with a plan.

Image: africa / FreeDigitalPhotos.net

2. Know Your Options

To help you plan your campaign, you need to know your available options. This really is not difficult. When you go to a restaurant, you’re given a menu. It is the same thing with print media. You may think print media is limited to the expensive options of newspaper and magazines. However, there are other choices. You could use a direct mail campaign. Flyers, brochures, postcards, and business cards are just a few more examples. Remember, if paper and ink is involved, then it is print media. Use the most cost effective options available and don’t be pressured by sales staff disguised as advertising advisers.

3. Have a Hook

It is important not to get caught up in all of the technical details of print media. You need to get a return on your advertising dollars. To do that, make sure you have a powerful message that will get the attention of your target market. This is known as a hook. In newspapers and magazines, the hook is the headline. It is important to remember that 80% of readers will see the headline. However, only 20% or less will read the actual body. The stronger your headline, the more people will read the content. So be sure to have a strong enough hook to actually get people to read your message.

4. Include a Call-to-Action

Next, remember to include a call-to-action. This is the part at the end of your copy, where you tell readers what they can do next. If you simply inform them without giving them another step to take, then your print media campaign is useless. What do you want them to do after reading? Will they visit a website? Will they place a call to your office? Then tell them that. A strong call-to-action will give direct instructions. So be sure to include a call-to-action at the end of your copy.

Have something like this:

5. Budget and Track Results

Finally, it is important to stick to a budget and measure your results. This allows you to know if your advertising dollar was a good investment. One of the benefits of print media is that it is easier to track. So have a system in place to know exactly how many leads and how many sales you got from your print media campaign. This allows you to compare future print media campaigns to see if they perform better or worse. Naturally, you’ll want to stick with the ones that prove themselves to perform the best.

So that’s it. These are the top five tips on growing your business using print media. You know to plan your campaign and choose from among your available options. You know the importance of having a hook and call to action in the body of your actual copy. Finally, you know to track your results and stick to your budget. This will allow you to get the most out of any print media campaign.

This is a guest post written by Tom Walker who writes and is a product reviewer for CartridgeSave, providers of the cheapest ink cartridges.

jamesAdams

James Adams is a blogger based in the UK who works for Office Kitten, an online specialist in cheap office furniture and many other supplies for businesses.

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