Marketing

Why Hosting A Free WordPress.com Blog is Actually Costing You Money

I recently came across a business owner who was hosting their blog on a WordPress.com website.

This led me ask a question to this business owner. Why don’t you host your domain name on a wordpress.org site so that your domain is shorter and easier to remember?

A funny thing happened after asking this, she said she didn’t know how to do it! My initial thoughts after this were “WHAT?!?! It’s so easy to do!” But then I thought about it and realized that when I first got started with marketing online, I had absolutely no idea how to set up a wordpress blog. Lucky for me, I am fairly stubborn and worked my tail off so that I could learn how to do it!

This is when it actually kicked in for me that I had developed a skill that had become easy for me and something I once perceived as being difficult.

WordPress.org is not too difficult to set up and I wrote a blog post about setting up a blog in 24 hours here . In reality it will take about 2-3 hours if you have no idea what you’re doing.

But this post is about why hosting a WordPress.com blog is costing you money, not about how to set up a blog.

You’re throwing away money by not hosting your own blog.

Why the FREE WordPress.com Blogs Costs You Money

Let’s start off with something that you may or may not be aware of.

WordPress.com blogs don’t allow you to set up Google AdSense on your blogs, yet they set up AdSense ads all over your blog so that they can make money.

Google AdSense is simply the advertising that google does through Google AdWords. People will be bidding on specific keywords and search terms and you will host their ads on your site if you have relevant information on your website.

Image: scottchan / FreeDigitalPhotos.net

That’s right, Google is making money from YOUR blog!

This means that people are actually paying to have their ad seen on your site, but Google and WordPress.com are taking the money from that. You don’t get to see any of that money because it’s on the WordPress.com server and not on your web hosts server.

I’m not promising that you will make hundreds of dollars a month from Google AdSense and it’s possible that you won’t make any money at all from Google AdSense. However, you are not making anything at all by hosting your blog on WordPress.com

But what about re-directing my domain to a wordpress.com site?

This is a common thing that I’ve been seeing lately as well. When a business owner first learns about getting their website online, they typically want to save money on web design and cut corners so that they aren’t spending all their profits on this “new marketing thingy” that is the Internet.

These business owners might hire a kid in high school or college and ask them to build them a site for a few hundred dollars. This kid might create them a wordpress.com website and then have a domain name re-direct to this wordpress.com site because they don’t want to tell the business owner that they need to pay for a hosting account to have their website online.

This is funny because an $8-$10 a month bill from a hosting company isn’t anything to a business owner. I used to think that they wouldn’t want to pay for hosting because it costs so much money each month! This was before I really understood that businesses would routinely pay thousands of dollars a month for things.

If you are a business owner and don’t want to pay $10 a month for hosting, you simply aren’t serious about growing your business and probably shouldn’t even pay for a website.

Re-directing a domain name to a wordpress.com site is simply a waste of your time so please don’t do it. If you want to do that, you are better off not even having a website. There is no true benefit to the re-direction of the website to a wordpress.com site and it will actually make you worse off in the search engines and make your prospects lose respect for your business.

Losing the Respect of Your Customers

If you are to head to a businesses website and notice that they are using businessname.wordpress.com will you lose respect for them?

What about if you see their website is businessname.com?

I’m guessing that you will have more respect for the business that has their own domain name and a blog that is professionally designed. I know I personally have more respect for the business when I see that they’ve invested in having their own domain name and self-hosted blog.

If you lose the respect of your customers, do you really think that they will spend their hard earned money on something that you are offering for sale on a wordpress.com domain name?

So what is there to do?

Check out the How To Set Up a Blog in 24 Hours post and you can do it yourself, or you can have me do it for you for $500.


 

 

Chris Hughes

Chris is an Internet Entrepreneur, Juggler, Traveler and loves learning. Chris is out to enjoy life while building profitable businesses that allow people to have more fun in their lives.

Connect with Chris on Google+.

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How To Add Google +1 To Your WordPress Blog

In this video I’m going to teach you how to add Google +1 to your WordPress blog.

Get your Google +1 code here

Chris Hughes

Chris is an Internet Entrepreneur, Juggler, Traveler and loves learning. Chris is out to enjoy life while building profitable businesses that allow people to have more fun in their lives.

Connect with Chris on Google+.

More Posts - Website - Twitter - Facebook

Marketing for Results

Are you spending money on mailings, e-mail marketing campaigns, buying Google Ads, putting door hangers on residential buildings or doing all of the above?

No matter what tactics, channels or deliverables that you choose, your methodology will need to be the same.

Don’t just market for the sake of marketing; market for results!

Your marketing messages need to draw attention to, provide context, and encourage consumers to interact with your brand immediately. You need to have specific reasons and goals for each and every one of your marketing messages. The reason isn’t because you feel that as a business owner that you “have to market”, but to make every second and dollar you spend on marketing count for something.

Too often we forget to include a call to action in our marketing messages. It’s a waste of your time and money to create a marketing campaign that is only used for brand awareness. Those companies that spend mullions on brand awareness are the industry leaders who have that kind of money to spend on branding. In my opinion it really is not the brain smart way to spend money if there’s no way to track results from these campaigns.

As a small business owner, you probably are already pinching pennies and simply throwing money at marketing is not what you want to do. Is this the truth?


Without including appropriate call-to-actions in your marketing messages, your hard work of gaining your prospect’s attention is wasted. If you get the attention of your prospects and don’t generate a single lead or sale because of this attention, you have failed. You had a potential customer – and he slipped through your fingers.

To be effective, everything you do, say, and produce must encourage leads to contact your company, submit their info, make an immediate purchase, or refer others to your service, product, or offer. Anything and everything else is a waste of time and money.

When you devise your call-to-action messaging and modes of communication, do all of the thinking for your prospect. You want to envision the entire exchange that your prospect will have with your marketing messages – from the means by which the marketing catches their attention, to how they consume the message, to the tools needed to enable a connection between your prospect and your brand. You want to keep your prospect’s mood and the activity in which they are likely engaged, before during, and after their encounter consistent with your message.

Take the time to think about and determine how you can make your service relevant to your prospects life in that moment. Think of ways to sweeten the deal for your prospect. Perhaps it’s simply handing out free cups of hot cocoa on a cold day to people walking down the street to get some foot traffic to your “Chocolate Shoppe”. Maybe offer a free, relevant white paper or a how-to guide on your Web site in exchange for a lead’s contact information which will generate sign-ups.

You want to give your leads a reason to contact you. Find a sweet spot between creativity, marketing messages, and the special offers that will trigger a response in your prospects.

What can you do to make your marketing more effective? Leave comments below on steps that you are going to take to make your customers experience a better one!

Chris Hughes

Chris is an Internet Entrepreneur, Juggler, Traveler and loves learning. Chris is out to enjoy life while building profitable businesses that allow people to have more fun in their lives.

Connect with Chris on Google+.

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A Tool To Help You Dominate Networking Events

Networking events have been around forever and are an essential part of growing your brand and building your business. I’m going to give you some tips to help you meet more people and get more business at these events, without having to be super outgoing and approach everyone in the room.

Everyone in every type of industry should be attending networking events in their niche. These events are a time for you to meet new people in the industry, learn new techniques that are helping people make more sales as well as a way to meet some great people who could help you make more money or save more money. The problem with this is that it can often be difficult for people to act outgoing and really network at these events.

I see it all the time at events that I go to. So and so walks into the event and recognizes someone that they see and goes and sits next to them. Later on in the day, they are having lunch with this same person and haven’t met any new people at the event. If this sounds like you, don’t fret. It’s how the majority of people who go to networking events interact at these events. The reason for this is because we become nervous about doing something out of the ordinary and meeting people. It’s the same type of feeling you get when you see someone of the opposite sex that you would like to talk to. Sure it’s a little different at networking events, but you get the idea.

The reason for this is actually quite simple. It’s out of our comfort zone to do things differently. It’s different and when something is different for us, we tend to not want to do it because we’re scared of how it will change our lives. We think that when we get home from this event we will be able to go back to our comfortable life and not have to worry about following up with someone or trying to remember someones name that you met at the event.

What if I don’t want to break out of my comfort zone?

This is where it actually gets fun and something that I love doing with people. I personally am outgoing and love meeting new people at networking events as well as random places, but that’s something that I’ve always done. If you aren’t like this and tend to be more introverted when it comes to meeting people, there are certain things that you can do to have people approach you.

I love taking things and flipping them on their heads and that’s what I’m going to do here as well.

So the problem lies in the fact that you don’t want to cold approach people to learn about them and ultimately find out what’s in it for me…

How about we switch that and flip it on it’s head. Instead of worrying about how to approach people, let’s find a way to have people want to approach us. I told you it wasn’t going to be hard!

Alright so how do I get people to approach me?

This is actually something that they talk about in the pick-up artist community, but it works extremely well in business too. It’s something that is called “Peacocking” in the pick-up community, yet it is simply finding a way to get people to approach you. In pick-up, you would simply wear interesting clothes or wear your hair in a way that causes someone of the opposite sex to approach you to speak about what you are wearing. Now I’m not telling you that you need to wear a neon pink t-shirt with a leather jacket and aviators to a networking event so don’t get the wrong idea here.

There are certain ways that you can do this “peacocking” at networking events that will simply get people interested in speaking to you. It was at the Extreme Business Makeovers event that I met someone who had everyone approaching him and asking him a question about something he was wearing. Howard Partridge was wearing a Video Name Tag.

So what exactly is a Video Name Tag?

In the picture to the right here, you’ll see what it is. It’s basically a name tag that can have an image on it or be playing a video!

Alright, so it’s nothing super spectacular and it’s not going to make you super uncomfortable wearing (neon pink and leather).

However it gets exactly the type of response that you want! It gets people coming over to ask you what is on your chest! The cool thing that I noticed at the event was that people didn’t ask about it initially. The first thing they seemed to ask about was just a normal introductory message and then they got into asking what the thing on his chest was.

If you are heading to a Chamber of Commerce event and show up with one of these that shows a short video about your business or causes people to remember YOU, eventually they’ll be curious to know what you actually do.

When people come over to meet you, the first thing you should do is get their name and find out what they do. The reason for this is because these networking events should be used as a way of building up your network, and you need to do worthwhile things for people in your network. By finding out about the other person first, you might be able to help them grow their business and this may end up helping you grow your business down the road. Building relationships is worth it’s weight in gold and I recommend everyone take the time to build up these relationships at networking events.

Where Can I Get A Video Name Tag?

Check out Video Name Tags Here

These are a great way to stand out at your next networking event and are in-expensive when you look at how much money the contacts that you meet at these events could bring you. It’s less than $200! What a deal for that.

I personally do not use a video name tag because I always carry balls around networking events. Yeah, I’m that kid with the juggling balls. That’s my way of “peacocking” and it works great for me. I just loved when I saw this video name tag and thought it would be a great way for some people who don’t know how to juggle to meet people and dominate networking events.

 

 

 

 

What helps you dominate networking events?

I’m curious. Leave comments below on what you do to stand out at networking events and how it’s working for you. I’d love to add more tools for people to use that will help them grow their business by attending these networking events!

Chris Hughes

Chris is an Internet Entrepreneur, Juggler, Traveler and loves learning. Chris is out to enjoy life while building profitable businesses that allow people to have more fun in their lives.

Connect with Chris on Google+.

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The KLT Formula To Building a Business

The KLT factor is something that you are probably aware of, but may have never seen it written out this way.

It’s based on getting referrals and making referrals work for your business.

So what does KLT mean?

  • K – Know

  • L- Like


  • T- Trust
The first thing that must happen when doing any business transaction is to have someone actually know who you are. If your prospects don’t know who you are, they flat out can’t buy from you. You know this because anytime you’ve ever bought something, you’ve known about the product or service prior to buying. If you didn’t know about it, you couldn’t buy it.
The next thing is that your prospect must like you or like your product. In social media, the truth is that people will only buy from people they know like and trust. Someone simply won’t buy something if they don’t like you or your product.
Lastly, your prospect must trust you or trust that your product is going to give them an answer to their problem. If someone can’t trust that your product or service will provide value to them, they simply won’t pull out their wallets and spend their hard earned money.
This is just a simple preview of the KLT Factor and if you want, you can learn more directly from the person who taught it to me at But, What If All Things Are Not Equal?

Chris Hughes

Chris is an Internet Entrepreneur, Juggler, Traveler and loves learning. Chris is out to enjoy life while building profitable businesses that allow people to have more fun in their lives.

Connect with Chris on Google+.

More Posts - Website - Twitter - Facebook