Sales

What’s the BEST color for high conversions?

What’s the BEST color for high conversions?

online conversion colors

Image: FreeDigitalPhotos.net

Something that has been a major subject for anyone who has a website is “what color should we make our buttons?”

Questions like these are essential to improving conversions and getting more of your web visitors to actually do something beyond just passively reading your article.

It takes some thought, but even more testing to find out how colors change the way your visitors use your website.

Are you trying to get more people on your email list?

How about get more people to buy your product?

You need to know how the color of the buttons on your site impact how many people click the image. The best way to learn this is to test!

Test, test, test!!!

Check out the video below from Derek Halpbern to learn more about how color affects your conversions.

I came across the post and video by Derek Halpbern of Social Triggers in his post, What’s the BEST color for high conversions?  and had to share the video that Derek recorded.

Check it out. Derek really knows what he’s talking about and shares information that will help anyone who has a website.

In fact, I’m going to be using this tip on my websites to improve the conversions on each of my personal and affiliate blogs.

 

Chris Hughes

Chris is an Internet Entrepreneur, Juggler, Traveler and loves learning. Chris is out to enjoy life while building profitable businesses that allow people to have more fun in their lives.

Connect with Chris on Google+.

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What is The Reptilian Brain?

In the deep of the human brain there exists a very ancient layer called the Reptilian Brain (Reptilian complex), which controls the most instinctive behavior of the human being. This Video explains his nature, his origin and the devastating repercussions in the society due to his constant over-activation.

The reptilian complex, also known as the R-complex or “reptilian brain” was the name MacLean gave to the basal ganglia, structures derived from the floor of the forebrain during development. The term derives from the fact that comparative neuroanatomists once believed that the forebrains of reptiles and birds were dominated by these structures. MacLean contended that the reptilian complex was responsible for species typical instinctual behaviors involved in aggression, dominance, territoriality, and ritual displays. Source: Wikipedia Triune Brain

 

Neuromarketing: How to Appeal to the Reptilian Brain

If you’d like to learn more about the reptilian brain and marketing to it check out these resources:

Human Language and Our Reptilian Brain: The Subcortical Bases of Speech, Syntax, and Thought

– Neuromarketing presentation part 1: understanding the old brain and the 6 stimuli

Brain Sell: Harnessing the Selling Power of Your Whole Brain

 

Image: MR LIGHTMAN / FreeDigitalPhotos.net

Do you have any experience with selling to the reptilian brain or learning with your reptilian brain?

Chris Hughes

Chris is an Internet Entrepreneur, Juggler, Traveler and loves learning. Chris is out to enjoy life while building profitable businesses that allow people to have more fun in their lives.

Connect with Chris on Google+.

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5 Tips for Growing Your Business Using Print Media

Are you looking to grow your business using traditional print media? Then you’ve come to the right place. Here, you will be given five tips for growing your business. You’ll learn the importance of planning out your campaign. You will also be given a list of options so you know what is available to you. You’ll learn about the importance of an attention grabbing hook and call-to-action. Finally, you will be given some advice on budgeting and tracking your results. So read on to get the top five tips for getting the most out of print media.

1. Plan Your Campaign

First of all, it is important to plan out your campaign before doing anything. Why? It reduces the trial and error involved. Traditional print media can get very expensive if you do not know what you are doing. That’s why you want to make a plan and stick to it. Also, it allows you to reduce your expenses by buying in bulk. So be sure you are not just shooting at random targets. Start with a plan.

Image: africa / FreeDigitalPhotos.net

2. Know Your Options

To help you plan your campaign, you need to know your available options. This really is not difficult. When you go to a restaurant, you’re given a menu. It is the same thing with print media. You may think print media is limited to the expensive options of newspaper and magazines. However, there are other choices. You could use a direct mail campaign. Flyers, brochures, postcards, and business cards are just a few more examples. Remember, if paper and ink is involved, then it is print media. Use the most cost effective options available and don’t be pressured by sales staff disguised as advertising advisers.

3. Have a Hook

It is important not to get caught up in all of the technical details of print media. You need to get a return on your advertising dollars. To do that, make sure you have a powerful message that will get the attention of your target market. This is known as a hook. In newspapers and magazines, the hook is the headline. It is important to remember that 80% of readers will see the headline. However, only 20% or less will read the actual body. The stronger your headline, the more people will read the content. So be sure to have a strong enough hook to actually get people to read your message.

4. Include a Call-to-Action

Next, remember to include a call-to-action. This is the part at the end of your copy, where you tell readers what they can do next. If you simply inform them without giving them another step to take, then your print media campaign is useless. What do you want them to do after reading? Will they visit a website? Will they place a call to your office? Then tell them that. A strong call-to-action will give direct instructions. So be sure to include a call-to-action at the end of your copy.

Have something like this:

5. Budget and Track Results

Finally, it is important to stick to a budget and measure your results. This allows you to know if your advertising dollar was a good investment. One of the benefits of print media is that it is easier to track. So have a system in place to know exactly how many leads and how many sales you got from your print media campaign. This allows you to compare future print media campaigns to see if they perform better or worse. Naturally, you’ll want to stick with the ones that prove themselves to perform the best.

So that’s it. These are the top five tips on growing your business using print media. You know to plan your campaign and choose from among your available options. You know the importance of having a hook and call to action in the body of your actual copy. Finally, you know to track your results and stick to your budget. This will allow you to get the most out of any print media campaign.

This is a guest post written by Tom Walker who writes and is a product reviewer for CartridgeSave, providers of the cheapest ink cartridges.

jamesAdams

James Adams is a blogger based in the UK who works for Office Kitten, an online specialist in cheap office furniture and many other supplies for businesses.

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Marketing for Results

Are you spending money on mailings, e-mail marketing campaigns, buying Google Ads, putting door hangers on residential buildings or doing all of the above?

No matter what tactics, channels or deliverables that you choose, your methodology will need to be the same.

Don’t just market for the sake of marketing; market for results!

Your marketing messages need to draw attention to, provide context, and encourage consumers to interact with your brand immediately. You need to have specific reasons and goals for each and every one of your marketing messages. The reason isn’t because you feel that as a business owner that you “have to market”, but to make every second and dollar you spend on marketing count for something.

Too often we forget to include a call to action in our marketing messages. It’s a waste of your time and money to create a marketing campaign that is only used for brand awareness. Those companies that spend mullions on brand awareness are the industry leaders who have that kind of money to spend on branding. In my opinion it really is not the brain smart way to spend money if there’s no way to track results from these campaigns.

As a small business owner, you probably are already pinching pennies and simply throwing money at marketing is not what you want to do. Is this the truth?


Without including appropriate call-to-actions in your marketing messages, your hard work of gaining your prospect’s attention is wasted. If you get the attention of your prospects and don’t generate a single lead or sale because of this attention, you have failed. You had a potential customer – and he slipped through your fingers.

To be effective, everything you do, say, and produce must encourage leads to contact your company, submit their info, make an immediate purchase, or refer others to your service, product, or offer. Anything and everything else is a waste of time and money.

When you devise your call-to-action messaging and modes of communication, do all of the thinking for your prospect. You want to envision the entire exchange that your prospect will have with your marketing messages – from the means by which the marketing catches their attention, to how they consume the message, to the tools needed to enable a connection between your prospect and your brand. You want to keep your prospect’s mood and the activity in which they are likely engaged, before during, and after their encounter consistent with your message.

Take the time to think about and determine how you can make your service relevant to your prospects life in that moment. Think of ways to sweeten the deal for your prospect. Perhaps it’s simply handing out free cups of hot cocoa on a cold day to people walking down the street to get some foot traffic to your “Chocolate Shoppe”. Maybe offer a free, relevant white paper or a how-to guide on your Web site in exchange for a lead’s contact information which will generate sign-ups.

You want to give your leads a reason to contact you. Find a sweet spot between creativity, marketing messages, and the special offers that will trigger a response in your prospects.

What can you do to make your marketing more effective? Leave comments below on steps that you are going to take to make your customers experience a better one!

Chris Hughes

Chris is an Internet Entrepreneur, Juggler, Traveler and loves learning. Chris is out to enjoy life while building profitable businesses that allow people to have more fun in their lives.

Connect with Chris on Google+.

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Brain Smart Selling Tip: Customer Avatar

We’re all involved in sales in one way or another all throughout our lives. Right now I have to sell you on a reason to read this blog post by providing you with either enough value to help you make more money or have more fun (or both). If you aren’t getting anything out of this blog post, there would be no reason for you to continue reading, it would simply waste your time and I don’t want to waste your time.

If you don’t think that you are involved in selling, think about how you attracted your current boyfriend/girlfriend/spouse or how you got the job you currently have. For your current job, you had to sell yourself through a resume and most likely an interview process. If you didn’t have to sell yourself consciously to get your job, you did it subconsciously by programming yourself to answer the questions you were asked correctly and to be prepared for the interview process.

I’d like to talk a little bit about brain smart selling and how you can truly be successful in your next selling experience. To start off, ask yourself this question.

Does It Solve a Problem?

Too often in selling we get overwhelmed with the product we are trying to sell and forget what’s truly important. I want you to think back to the time you bought something. No matter what it was, I imagine that it solved a problem you had at that time. For example, right now I am drinking a Starbucks Iced Coffee while I write this. I was thirsty(problem), and I bought an iced coffee(solution).

If there aren’t a lot of people who need your product or service, it simply will not sell. It could be the greatest product in the world, but if no one needs it to solve a problem that they have, it won’t sell.

Too often people get involved in selling because they hear it can be easy money. It can be easy money, but you’ll need to approach it the Brain Smart way. Otherwise, you’ll be stuck spinning your wheels while other people are out there making sales. Here’s some questions to ask yourself prior to getting involved in any type of selling..

Questions To Ask Yourself

  • What problem(s)/need(s) do my customers have?
  • Who is my Ideal Customer?
  • How can I best solve this problem for my ideal customer?

Asking yourself these 3 questions puts your brain in a position where you will start to get into the mind of your customer. You’ll learn that the more you can put yourself in your customers shoes, the more you will be able to relate to them and ultimately help solve their problem. It is going to feel weird at first, but I promise that after you do it a few times you will become more comfortable. It took me a long time to truly step out of my own body and mind to put myself in someone else’s shoes, but I’ve noticed a significant boost in how effective my selling has been since doing this. I also have become more comfortable with thinking from another person’s perspective which helps not only in business, but in personal relationships as well.

One activity that you can do that will dramatically improve the way you sell is by asking yourself specific questions that will help you gear your marketing towards solving the need of your target audience. Many people call this identifying your customer avatar, put simply this means that you create your ideal customer.

Identify Your Customer Avatar

  • What are their Common Fears, Frustrations or Urgency Points?
  • What are their Wants & Aspirations?
  • What are their Common Experiences & Current Reality?
  • What are their common Irrational Fears & Fantasies?
  • Name this person to make them real.

This activity is one of the hardest activities that you will do, but it will prove to be one of the most effective activities that you’ve ever done. This is because you will understand more about your customer and what your customers true needs are. Often, the needs that you initially thought your customers had(and were addressing in your marketing) are not the true needs that they have.

Take out a piece of paper and answer each one of those questions now. Don’t wait until tomorrow or next week, do it right now.
***Those of you who take action on this right now will thank me a month or 2 down the road.

Image: graur codrin / FreeDigitalPhotos.net

After you’ve taken the time to write your answers out, you’ll start to see why this was important. You’ll notice common themes and problems that your customers have and you’ll start to think of this person and how you can solve their problems. By doing this, you are implementing brain smart selling techniques and will notice a change in how you start selling. You will no longer just be throwing your message out there and hoping people buy. You’ll be able to identify real problems that your audience has and will be able to create solutions to these specific problems.

 

This will allow you to think about your marketing in a different way than you may be used to. I’m going to leave you with one piece of advice that may change your entire business or may just get you thinking a little differently.

Marketing: Letting people know about something they already want

Please leave comments below if this has helped you. Share your experiences and whether you took action and created your customer avatar and whether or not it helped improve your marketing. My guess is that at least 95% of you didn’t do the activity, but if you did I would love to hear what your “aha” moments were in the comments below.

Chris Hughes

Chris is an Internet Entrepreneur, Juggler, Traveler and loves learning. Chris is out to enjoy life while building profitable businesses that allow people to have more fun in their lives.

Connect with Chris on Google+.

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